It's a known fact that promoting websites by placing banners on high traffic websites it's the most effective way of promotion. This can be much more expensive than SEO, but traffic will start pouring within hours (vs. months - as it is for SEO). We've looked for alternatives...
Almost a month ago, I was posting about how improbable is for a newly launched website to get noticed amongst thousands of daily launched websites. I've concluded that unless an important website makes a note about your website, chances are, your website will go unnoticed. But because we still want to promote our own websites, even though we don't get noticed by 'the big boys', I've spent almost an entire month trying to figure out the alternatives.
Again, I want to make clear that what I am talking about is not SEO - I am talking about what happens after your website is online and you want to promote it and drive traffic to it. If you have done your SEO right, sooner or, to be more precise, later, people will stumble on your website from web searches. I am talking about website promotion now. I am talking about website traffic the minute your website is online.
Here are some of the methods I have used to promote my websites and attract traffic:
- Yahoo Answers - Amazingly, this can be a real traffic magnet. Simply look for open questions related to the area of expertise of your website. Most probably (unless you have a website about some very particular topic) you will notice that different people will daily ask almost the same question with slight variation. Write a nice, relevant and to the point message in which you explain why users should refer to your website to find the answer to their questions. Save this message somewhere on your computer and whenever somebody asks the right question just paste your answer.
- User driven news websites (Digg, reddit, Newswine, Propeller, etc) - First of all, use these websites to publish the same message you use on Yahoo Answers. Make sure the title you use would inspire people to click on it and that people will not take it as spam! Make your message short and so that it will not reveal the entire story behind it - you want people to click on it in order to get to your website ans see what you are talking about. There's also another way you can use these user-driven news website: constantly look for hot news that are related to the area of expertise of your website (i.e. competitor's websites announcements, stories about the same services your website offers, etc) and post comment giving users the alternative to also check out your website. Don't abuse this, though!
- 2famo.us - A dedicated website for website promotion. This website provides an original way for website promotion - you can book links back to your website on the home page of 2famo.us. You upload your logo, write a description and start booking your websites on the home page. By booking, I mean that you can actually book on which days should your website appear on their home page. Of course, the trick is to book your website as high on the list as possible, in order to get more exposure. Once your website is booked, you can read all sorts of statistics about how many times your profile page was viewed, how many people actually visited your website, comments, ratings, etc.
If you know other methods for website promotion - the quick way - don't hesitate to post them!